451 Impact Report - DC BLOX Shifts Gears On Strategy Under New CEO

451 Research released a new Impact Report on October 26, 2017. The report, written by Senior Analyst Dan Thompson and Stefanie Williams, member of the Multi-Tenant Datacenters Team takes a look at our recent evolution, growing team, and strategy for expansion.

Excerpt from the report:

We first took a look at Atlanta-based DC BLOX (then marketed as dcBLOX) in March, and a lot has changed since then. The company has appointed a new CEO, Jeff Uphues, along with a new leadership team, and has shifted focus a bit – from looking specifically at secondary markets with a pod-style datacenter design to looking to leverage those same secondary markets to service bigger markets like Atlanta. With a connected wagon-wheel design in mind, the company is aiming to drive backup and disaster-recovery (DR) services from Atlanta to those same regional secondary markets, while offering a service portfolio relevant to the local markets. In some markets, the company’s original pod design will work well, but DC BLOX is open to other design options that might be more suited to a particular market.

The 451 Take
DC BLOX’s original strategy of going after small secondary markets was certainly interesting, but admittedly would have taken a while to realize the company’s goals. Small markets just don’t move fast. On the other hand, deciding to focus on large markets while leveraging these edge markets for backup/DR seems like a solid plan, and will likely get off the ground a little quicker. The company’s DRaaS model – to consult with customers on recovery point objective/recovery time objective requirements, thereby enabling it to tailor its DRaaS product with the appropriate back-end software – has been proven many times over by other companies, and complements its fiber-connected datacenters and cloud environment. The challenge for DC BLOX is the Atlanta market itself, but it’s a challenge the new leadership seems up for.

Please find the full impact report here (subscription required).

Impact Report written by:
Dan Thompson, Senior Analyst for 451 Research
Stefanie Williams, Member of the Multi-Tenant Datacenters Team

About 451 Research:
451 Research is a preeminent information technology research and advisory company. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group. 451 Research has over 100 analysts deployed worldwide, each providing critical and timely insight into the competitive dynamics of innovation in emerging technology segments.